A 60-Year Tradition

The goodness of wholesome dairy cream since 1948.

Reddi-wip® real whipped cream was created in 1948 by Aaron "Bunny" Lapin, an inventor from St. Louis who gained national distribution for his invention in 1954. Originally delivered door-to-door by milkmen, Reddi-wip was an instant hit with consumers because of its quality ingredients, convenience, and fun.

While some whipped toppings are made with hydrogenated oils, Reddi-wip has always been made with real dairy cream. With Reddi-wip, you know you're getting the high-quality ingredients and real cream taste that you and your family deserve. Nothing's more real than Reddi-wip!

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Our Ads

See how our advertising has evolved from 1954 to today.

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What's Really the Difference?

Made with real cream—not hydrogenated oil like the other guys—Reddi-wip sets the standard for keeping it real.

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In the News

Reddi-wip was named to Time magazine's 100 greatest consumer products in 1998, and today the brand continues to evolve.